Giuseppe Stigliano
Giuseppe Stigliano is a renowned thought leader and consultant in marketing and innovation. As an adjunct professor and angel investor, he was recognized by Thinkers50 in 2024 for his significant impact on management thinking.
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Artificial Intelligence
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Creativity & innovation
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Digital Transformation
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Innovation marketing
Giuseppe Stigliano is a renowned thought leader, sought-after consultant, and speaker in the realms of marketing, leadership, digital transformation, and business innovation.
With a Ph.D. in marketing and economics, Giuseppe has co-authored three books with Philip Kotler: “Retail 4.0,” “Onlife Fashion,” and the most recent, “Redefining Retail: 10 Guiding Principles for a Post-Digital World.” His works, translated into 10 languages, have reached over 100,000 readers.
“He is undoubtedly one of the most captivating speakers I have ever encountered.“
An entrepreneurial manager with over two decades of international experience in marketing and communications, Giuseppe has led three global agencies, including WPP EMEA, J. Walter Thompson, and Spring Studios, serving more than 300 clients worldwide.
Beyond his professional endeavors, Giuseppe is an active angel investor and an adjunct professor of marketing at prestigious international universities and business schools. His TEDx talk, “How To Become a Marketing Superhero,” has been viewed over one million times globally.
Recognized as a Top Voice on LinkedIn, Giuseppe Stigliano was honored by Thinkers50 in 2024 as one of the world’s most inspiring leaders, whose ideas are poised to significantly impact management thinking.
Giuseppe Stigliano embodies an insatiable thirst for learning, a profound passion for innovation, and an unwavering commitment to transforming “what ifs” into “what’s next.”
Giuseppe Stigliano’s lectures and speeches
Marketing in the age of AI
- Exploring AI Personalization in Marketing Campaigns:
- Understand how AI tailors marketing campaigns to match individual customer preferences, enhancing engagement and conversion rates
- Case Studies of Successful AI Personalization Strategies:
- Discuss real-world examples showcasing the effectiveness of AI-driven personalization in marketing strategies.
- Role of Predictive Analytics in Anticipating Customer Needs:
- Learn how predictive analytics can forecast customer behavior and needs, allowing for more proactive and relevant marketing efforts.
- Enhancing Customer Journey Mapping with AI:
- Examine how AI improves customer journey mapping by providing real-time insights and analytics, leading to more informed marketing decisions.
- AI-Driven Content Generation and Optimization:
- Discover how AI can generate and optimize marketing content to boost customer engagement and response rates.
- Ethical Considerations of AI-Generated Content:
- Discuss the ethical implications of using AI to create marketing content, ensuring transparency and trustworthiness in marketing practices.
- Identifying and Targeting Micro-Segments with AI:
- Learn about the identification and targeting of micro-segments using AI, enabling more precise and effective marketing campaigns.
From omnichannel to opticanal
- Defining the Concept of Optichannel and Its difference from Omnichannel:
- Understand the concept of optichannel, which focuses on selecting and optimizing the best channels for each customer interaction, as opposed to the omnichannel approach, which aims to provide a seamless experience across all channels simultaneously.
- Importance of Channel Optimization Based on Customer Preferences and Behaviors:
- Discuss why it is crucial to optimize channel selection based on the specific preferences and behaviors of customers to enhance engagement and satisfaction.
- Using Data Analysis to Determine the Most Effective Channels for Different Customer Segments:
- Learn how to leverage data analysis to identify which channels work best for various customer segments, leading to more targeted and effective marketing strategies.
- Techniques for Creating a Seamless and Integrated Customer Experience Across Multiple Channels:
- Explore methods to ensure a smooth and cohesive customer journey across different channels, enhancing the overall customer experience.
- Case Studies of Successful Optichannel Implementations:
- Discuss real-world examples of businesses that have effectively implemented optichannel strategies, highlighting best practices and key takeaways.
- Measuring Channel Effectiveness and Accurate Sales Attribution:
- Understand how to measure the performance of different channels and accurately attribute sales to each, ensuring a clear understanding of channel efficacy.
- How AI Can Optimize Channel Selection and Personalize Customer Interactions:
- Discover how artificial intelligence can be used to enhance the selection of channels and personalize customer interactions, leading to improved engagement and conversion rates.
Leadership in the age of AI
- The Importance of Flexibility and Continuous Learning for Leaders:
- Discuss why leaders need to remain flexible and committed to continuous learning to adapt to the rapidly changing technological landscape.
- Effective Leadership Styles in an AI-Driven Environment:
- Explore the leadership styles that are most effective when managing teams and organizations in an AI-driven world.
- How AI Supports Data-Driven Decision Making for Leaders:
- Understand how AI can assist leaders in making informed decisions based on comprehensive data analysis.
- Balancing AI Insights with Human Intuition:
- Learn how to effectively balance the insights provided by AI with human intuition and experience to make the best possible decisions.
- Strategies for Developing Teams that Collaborate Effectively with AI Technologies:
- Examine strategies for building and nurturing teams that can work seamlessly alongside AI technologies.
- Ethical Challenges and Responsibilities of Leaders Implementing AI:
- Discuss the ethical considerations and responsibilities that leaders must address when implementing AI in their organizations.
- Key Skills Leaders Need to Thrive in an AI-Centric World:
- Identify the critical skills that leaders must develop to succeed and lead effectively in a world increasingly dominated by AI.
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